Success Curriculum

These are the current “Top 16 Transformative Books” that we recommend to the executives and entrepreneurs that we mentor:

  1. Human Sigma: Managing the Employee-Customer Encounter by John H. Fleming & Jim Asplund, (Gallup Press, 2007) https://www.amazon.com/Human-Sigma-Managing-Employee-Customer-Encounter-dp-1595620168/dp/1595620168/ref=mt_hardcover?_encoding=UTF8&me=&qid=
  2. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber, (Harper B business, 2004) https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?crid=1NW5Y4IXFSSEC&keywords=the+e-myth+revisited+why+most+small+businesses+don%27t+work&qid=1579029556&s=books&sprefix=the+e-myth%2Cstripbooks%2C138&sr=1-1 
  3. The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist, (Second Edition, Yale University Press 2019) https://www.amazon.com/Master-His-Emissary-Divided-Western/dp/0300245920/ref=sr_1_1?crid=10X1E728IOU3W&keywords=the+master+and+his+emissary&qid=1579029800&s=books&sprefix=the+master+and+his+e%2Cstripbooks%2C133&sr=1-1
  4. Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur (Third Edition) by Steven Rogers (McGraw-Hill Education 2014) https://www.amazon.com/Entrepreneurial-Finance-Third-Strategies-Entrepreneur/dp/0071825398/ref=sr_1_1?crid=2V34838IDL6B9&keywords=entrepreneurial+finance+rogers&qid=1579030005&s=books&sprefix=entrepreneurial+finance+Ro%2Cstripbooks%2C134&sr=1-1
  5. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear (Avery 2018) https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=sr_1_3?keywords=Atomic+Habits&qid=1579030191&s=books&sr=1-3
  6. Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin (Second Edition, Macmillan US, 2019)) https://www.amazon.com/Extreme-Ownership-Jocko-Willink/dp/1250270960/ref=sr_1_4?crid=2M970QHQAXXF4&keywords=extreme+ownership+how+u.s.+navy+seals+lead+and+win&qid=1579030572&s=books&sprefix=Extreme+Owners%2Cstripbooks%2C146&sr=1-4
  7. Getting Things Done: The Art of Stress-Free Productivity by David Allen (Penguin Books; Revised edition 2015) https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0143126563/ref=sr_1_1?keywords=Getting+Things+Done&qid=1579030770&s=books&sr=1-1
  8. The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt (North River Press; 30th Anniversary Edition edition, 2014) https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951/ref=sr_1_1?crid=302DXZCHZVN3&keywords=the+goal%2C+by+eliyahu+goldratt&qid=1579030885&s=books&sprefix=The+Goal%2C+%2Cstripbooks%2C147&sr=1-1
  9. Neurogastronomy: How the Brain Creates Flavor and Why It Matters by Gordon M. Shepherd (Columbia University Press, 2011) https://www.amazon.com/Neurogastronomy-Brain-Creates-Flavor-Matters/dp/0231159102/ref=sr_1_1?crid=2XQ99DDW86US5&keywords=neurogastronomy+how+the+brain+creates+flavor+and+why+it+matters&qid=1579031001&s=books&sprefix=neurogast%2Cstripbooks%2C134&sr=1-1
  10. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press; Expanded edition, 2015) https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=sr_1_2?crid=2XG7UFBVPDBKD&keywords=blue+ocean+strategy&qid=1579031118&s=books&sprefix=Blue+Ocean+%2Cstripbooks%2C146&sr=1-2
  11. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steve Kotler and Jamie Wheal (Dey Street Books, 2017) https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/0349413681/ref=sr_1_1?crid=194J0ORW02C8L&keywords=deep+work+cal+newport+paperback&qid=1579031247&s=books&sprefix=Deep+Work%2C+cal%2Cstripbooks%2C140&sr=1-1
  12. Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer (Harper; Reprint Edition edition, 2006) https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742755/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1579031360&sr=1-2
  13. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb (Random House; Updated edition, 2008) https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/1400067936/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1579031468&sr=1-1
  14. Food: What the Heck Should I Eat? by Mark Hyman, MD (Little, Brown Spark; 1 edition, 2018) https://www.amazon.com/Food-What-Heck-Should-Eat/dp/0316338869/ref=sr_1_2?crid=30JQEGXGR624S&keywords=food+what+the+heck+should+i+eat+mark+hyman&qid=1579031587&s=books&sprefix=Food+what+the+heck%2Cstripbooks%2C166&sr=1-2
  15. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M. Christensen (Harvard Business Review Press; Reprint edition, 2013) https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/142219602X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1579031691&sr=1-1
  16. Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming by Paul Hawken (Penguin Books; First Edition, 2017) https://www.amazon.com/Drawdown-Comprehensive-Proposed-Reverse-Warming/dp/0143130447/ref=asc_df_0143130447/?tag=hyprod-20&linkCode=df0&hvadid=312090128349&hvpos=1o1&hvnetw=g&hvrand=11756774402496545730&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1023177&hvtargid=pla-303191525508&psc=1